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The Proposal of the Project Company's Entry Strategy into a Slovakia Market
Střihavka, Viktor ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the design for an expansion strategy of a selected company into Slovak market. The company is based in Brno and is does business in design activities in construction. The work is divided into four parts. The introductory part contains the definition of the issue, determines the main and partial goals and the described methodology. The theoretical part defines the basic concepts associated with the defined issues. This part is followed by an analytical part, which examines the current state of the company. The final part contains proposals for solutions.
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Foreign Market Entry Strategy of the Chosen Company
Medek, Michal ; Lustig, Petr (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce se zaměřuje na českou společnost JOHNNY SERVIS, s.r.o. a její aktuální záměr, kterým je vstup na zahraniční trh. Po vzájemné diskuzi se společnost rozhodla participovat v této práci a ocenila tuto možnost. Zprvu se rozhodovala mezi více možnostmi v rámci jednotlivých trhů, avšak nakonec se vyjádřila s prosbou o zpracování této práce na vstup na německý trh.
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The Proposal of the Project Company's Entry Strategy into a Slovakia Market
Střihavka, Viktor ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the design for an expansion strategy of a selected company into Slovak market. The company is based in Brno and is does business in design activities in construction. The work is divided into four parts. The introductory part contains the definition of the issue, determines the main and partial goals and the described methodology. The theoretical part defines the basic concepts associated with the defined issues. This part is followed by an analytical part, which examines the current state of the company. The final part contains proposals for solutions.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Strategie vstupu na německý trh pro start-up firmu
Holubová, Michaela ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The goals of my thesis are to present the researched company an analysis of a German market in a speed-reading industry, to discuss the correctness of company's hypotheses about the German market compared to the German reality, and to suggest a marketing strategy for the company's market entry supporting the selected market entry mode. In the first part, the theoretical section is introduced in which motives for foreign entry, followed by models of an environment analysis, of entry modes and of a customer analysis are described. These models are further used in the second part in which specifically speed-reading market in Germany and a German customer are analyzed. Based on the analyses, the market entry mode of the company is suggested, followed by the evaluation of the previously defined hypotheses regarding a German customer and a product, and, lastly, the next steps which the company should execute are proposed.
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Analýza aktivit firmy Polpur s.r.o. na zahraničních trzích a návrh optimalizace vstupu na nové trhy
Sýkora, Marek ; Zamykalová, Miroslava (advisor) ; Hudečková, Ivana (referee)
This bachelor thesis deals with the analysis of the activities of the company Polpur s.r.o. (company produces tools for grinding and polishing, primarily in the glass and jewellery industry) on foreign markets and recommendation how to optimize entering new markets. In the first part is presented the company, its history, the portfolio of products and also how is company presented. Furthermore, with the assistance of SWOT analysis is evaluated the position of the firm on domestic market. In the second part is defined range of current activities of company Polpur s.r.o. on foreign markets. These activities are evaluated and it is suggested how to optimize them. The third chapter briefly describes the importance of the newly opened Internet shop on the domestic market and on foreign markets. In the next section are defined factors that are crucial for the company Polpur s.r.o. while entering foreign market. The content of the fourth chapter is the selection and following PEST analysis of country suitable for entry. Selected country is from the point of view of company Polpur s.r.o. perspective, and it is Iran. In the final part of the thesis are at first mentioned possible forms of entry to foreign markets and consequently is demonstrated the recommendation of optimisation of entry to foreign markets in the selected country with the help of selected forms of entry and the author's own recommendations.
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The entry strategy to Belarussian book market
Ivanova, Yulia ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The thesis demonstrates the entry strategy of a fundamentally new product - the magazine-catalogue of business books through the publishing house - to the B2B Belarusian book market. This product will help companies to make a better choice in the market of business literature. Customers will enjoy an overview and easy access to the titles, will have a quick reference about the content and prices, and will be able to place purchase orders online. The central issue is the optimization of courier service in the capital city Minsk and the surrounding area based on the customer demand. Therefore there is a need to introduce a new product, which will help to order books through catalogue and having them delivered by post, saving both, time and energy. The thesis is based on actual experience and its conclusions can be used in business practice.
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Strategies of doing business in China
Havrilová, Lucia ; Pichanič, Mikuláš (advisor) ; Martinez, Felipe (referee)
The main task of my thesis was to define and analyze conditions of the entry of foreign company on Chinese market, the current state of Chinese economy and the country's position in the global economy in the 21st century, to define the problems and risks of entering the Chinese market and analyze the business, which appear promising for foreign firms entering the Chinese market. The thesis also describes the basic cultural differences that affect the business relations between Chinese and foreign partners. Further I characterize the status and strategy of the selected company on the Chinese market and its SWOT analysis.
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Strategie vstupu české firmy na zahraniční trh
Pavlas, Michal ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Bakalářská práce se věnuje strategickému rozvoji malé, globálně operující společnosti se zacílením na potenciál indického trhu. V teoretické části shrnuje teorii vstupu firem na zahraniční trhy s přihlédnutím k otázkám, které si musí před expanzí společnost zodpovědět. Navazující praktická část ověřuje předpoklad o vhodnosti indického trhu pro expanzi mobilní technologické společnosti Creativo Techologies s.r.o a na základě komplexní analýzy vyhodnocuje přínosnost, ale také komplikace vstupu. Základním nástrojem praktické části práce je výzkum od stolu, tedy využití veřejných a soukromých databází, oficiálních vládních zdrojů atd. Konečným úsudkem je doporučení strategie expanze s časovým rozdělením.
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